myBookCrate College Sweepstakes
The Opportunity
myBookCrate is the only marketplace that instantly connects students to buy & sell their textbooks conveniently on campus. As a fairly new service, myBookCrate was looking for a way to promote this innovative new concept among college students all over the country. Social media seemed like the right place to turn considering the demographic of this target audience.
The Approach
myBookCrate decided to team up with Social Contests to giveaway a brand new iphone 5 to one lucky winner. A like gate with incentivized sharing was established to create a viral effect which is exactly what myBookCrate was looking for. The overall goal of the contest was to drive registration for myBookCrate’s services which was accomplished through an automatic registration during contest entry.